Hi, I'm Ana Lía Cascon!

Hi there! I’m a Senior Product Designer based in Buenos Aires, Argentina. Since graduating, I’ve been fully immersed in the world of software — it’s where I’ve built almost my entire career. I’m always learning, passionate about lean methodologies, and I love collaborating with others. Every day, I aim to strike the right balance between user needs, technical possibilities, and business goals.

Hi, I'm Ana Lía Cascon!

Hi there! I’m a Senior Product Designer based in Buenos Aires, Argentina. Since graduating, I’ve been fully immersed in the world of software — it’s where I’ve built almost my entire career. I’m always learning, passionate about lean methodologies, and I love collaborating with others. Every day, I aim to strike the right balance between user needs, technical possibilities, and business goals.

Aularis: Redefining Educational Management
Building a Design System for a Superior Learning Experience
Adding a new user to an existing app
Design Thinking, User Research, New Features, Design flows, User Stories. | Scrum methodology.
Designin the core goal for corporate users
Design Thinking, User Research, New Features, Design flows, User Stories | Scrum methodology.
Improving User Interfase for a Better Experience
Heuristic evaluations, UI Library, Figma | Scrum methodology.
Scientrix visual strategy thinking and execution
Prototyping – Interaction design – Workshops – UI – UI Library – User testing – Documentation (confluence, Jira) – Markup (HTML, CSS, SASS, Javascript) – Reversionado Git (consola, Bitbucket)
Interaction Design
Small Business User Research
User interviews – Affinity diagram - Persona - User journey map - Findings and opportunities | OKR methodology.
UI/UX
From Desktop to Mobile: Improving and Expanding the Use
Mobile and desktop redesign. Heuristic evaluation, task prioritization, Guerrilla testing, User testing | OKR methodology.
UI/UX
Design Sprint Mentoring for Google
UI/UX
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